Investigation into colour schemes /
using https://kuler.adobe.com , I selected swatches that were related to aspects of the coffee, using the instant coffee range as inspiration - 'Pure Indulgence' 'Pure Smooth' & 'Pure Gold'.
'indulgence'
'Goldenness'
'Smooth'
'Youthful'
Using the logo guidelines I was able to understand what was possible in terms of the editing degree. I thought the logo fully black looked a lot more direct and visible than the Red container.
Using the research I'd collated, I thought the best idea for the packaging (( aimed at the younger generation and within the home environment! )) was using a very contemporary but comfortable design, a design approach thats currently already liked by the younger generation, aztec patterns and similar. Sold on almost every piece of clothing etc...
As a starting point I focused on colours typically found in current aztec patterns...
No comments:
Post a Comment