Sunday, 30 June 2013

What is good? Photography

The purpose of the resource box - not only does it present all aspects of the exhibition in a professional manner, it encourages and gives people all of the information they need to start their own hives while also showcasing the amazing little lives of the honeybee.

Research booklet & Publication/

The enclosed Hive/ 

Staff uniform/

Friday, 21 June 2013

What is good? Web Presence

To make the whole thing work as an exhibition, it needed a website to function, a website allows viewers to find out more/ combat the issue of the honeybee. It would allow them to purchase a resource box following on after the exhibitions taken place.

If the QR code scanner (found on outdoor promotions and publications) was scanned...this is where they would end up...

Aligning elements and improving functionality...

Demonstrating how the web presence would alter amongst other devices...

All of the photography is sourced primarily, including everything used in my publications.

Thursday, 6 June 2013

What is good? Branding / Deliverables

Final Deliverables / 

/ Final Logo... The logo for me was a success, not only could it be instantly recognised, it also worked across various aspects of the exhibition. It looked quite minimalist from a distance... but as you study the logo closer, you can see the detail involved. Coinciding with the type of exhibition I was hosting, clean cut, minimalist but at the same time detailed and professional.

/ Secondary Logo... Taking influence and inspiration from the packaging of honey I developed a secondary logo which would be used within the publications and act as decoration for the identity. To keep a consistent theme, I used the same title which combines both of the words.... 'Plight' & 'Flight' relating to the devastating issue facing the honeybee's & our hope that they take flight once again.


- Ticket
- Wristband
- Invitation
- Lanyard
- Outdoor promotions
- Newspaper 'hype'
- Resource box
- Publication
- Research booklet
- Staff uniform

You can see the concept of my logo working effectively on the staff's lanyard. 'B' Professional, signifies that they're an expert in bee's and that they're also acting professionally.

Outdoor/ Exterior promotions

Applying a QR code scanner in contemporary times is quite a valuable tool, it will allow viewers who are waiting for buses/ passing by to scan the code using their smart phones. This will directly link them to the website which will fill them in on what the 'B' is really about.

Using a date under the title also raises peoples interests because they're intrigued as to whats happening on that particular date.

Using a page in the newspaper to exploit the exhibition seems like a very good approach, working in synergy with the bus stop promotion, it gives people that sense of mystery and idea to find out what it's all about. The newspaper approach was more of a 'hype' approach, that would hopefully spread over social networking sites as people try and find out what its about.

Wednesday, 5 June 2013

What is good? Resource box development

I struck gold when I came across this interior of a table, I showed peers just to make sure it wasn't just me that thought there was a resemblance to honeycomb. After salvaging it, I found that not only could it be cut down to fit within my container, but it was the perfect height. The reason I've spent so much time developing this area of my box is because I believe it provides the wow factor the resource box/ containments deserve.

Step 1: Using spray paint, coat the structure in a dark yellow

Step 2: Apply a large amount of honey (In the hope that this would eventually dry and add a sense of realism)

Step 3: Using Pure set honey, try and create varying levels of depth by covering the sides and outlines of the structure, providing it with a less uniform appearance.

Showcasing the developmental stages of the lid - ready to be drilled with specified positions.

The final hive - In my opinion I think I've managed to create a very well balanced hive that fits snugly with all of its contents - although I wish the pure set honey would've set more rigidly, as over time it has began to drop into the holes leaving quite a uniform structure.

About Me

My photo
Leeds College of Art. Graphic Design.

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