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Tuesday 20 November 2012

Design For Print - Initial Stages


I'll be developing a response to this brief influenced by Publishing and editorial because its best suited to how I want communicate the information. It's a large amount of literature/ information that needs to be ordered to show a good understanding of print. The actual development of my publication will be derived from the seminars and workshops we've been investigating. The main focus will be based around '7things you need to know about print'.

WHAT DO YOU NEED TO KNOW ABOUT PRINT PRODUCTION* AND WHAT IS RELEVANT TO YOUR OWN PRACTICE.

Because there's such an extensive amount of research it needs to be concise and filtered into the 3 stages of print, these stages could be incorporated into sections, including; 

The development of designing for print 
The production of print 
The professionalising of your designs through the choice of stock and finishes.

As evidence for the development of my content  I'll be examining, tutorials, seminars, workshops, literature and gathered research on the internet. If it's possible I'll be including various samples of different finishes including laser cutting, embossing etc, (I've relied on Sample packs which I've applied for as samples, but if there's no progression on them parts, I'll be hopefully travelling to some of the printers to gather examples.

I can't cover EVERY single aspect of print without it becoming tedious and irrelevant for the reader, therefore I'm focusing on the most effective and important points of print that are relevant to the brief… 


I should effectively have a large amount of research already from seminars and ongoing research. I need to investigate further, contacting companies for stock, reading through various literature/ furthering my secondary research as support and making sure I book all the adequate slots I need to print...this'll include both laser cutting/ screen printing & woodwork.


Now that I've effectively filtered and ordered my research, I can begin to draft all the content appropriately for my publications...

As a form of investigation and string of enquiry, concerning costs, processes and techniques, I went to a Leeds based printers who specialised in various print and specialist finishing solutions, overall the experience supplied me with a broad depth of knowledge and really gave me an insight into how everything worked on the ground as oppose to just sitting on your mac. I gained some useful contact numbers and found out that they didn't have a minimum batch order, they can do one-off prints! As-long as you specify what; material/ stock, weight (gsm) size, quantity and extra finishes you want.


Primary Investigation





4 Colour (CMYK) Print out/ final run, includes colour specifications.




Litho Printing, CMYK - Black.


Simple envelope template / the paper is overlaid, pressure is applied, scoring the selected outline.

 

 Scale / Commercial Order.


Printing Plates / Aluminium. Spot Colour example.


Examples of Stock & an investigation into commercial print.







Sample pack...

For a better understanding of stock I rang up 'Far' n 'beyond' and requested a sample pack, what they sent was really helpful in terms of visualising their variety of specifications. I could see and feel how the weight of a paper effected its durability and functions, as you can see from the photograph below most of the samples I'd requested were concerned with the type and weights of stock. This particular company specialises in design, print and web solutions.



I also requested a sample back from 'Quinns'...





After reviewing my content and taking onboard what was said in my interm crit, I've realised I need to get rid of a few less relevant topics, and order my topics more appropriately into the right sections, e.g. Binding should be in 'Finishes'!

Sample pack: Solo Press & Benwells, I found these examples much more useful because they provided different creative finishing techniques across a large range of different contexts, this made it easier to see what was actually achievable with each process...












Fedregoni, Italian paper makers, requested Century cotton wove sheets 230 GSM.



An investigation into the development and format of my publication

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Leeds College of Art. Graphic Design.
 

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