I will use it on my website, business cards, letterheads and on my portfolio so the logo needs be clear and recognisable when small for use on my business cards or when being viewed on a smart phone. I’ll also be getting it embossed onto a leather portfolio so it needs to bold and simple enough to do that."
The actual design of the logo is simple, all in all it's just lines, but it's the positioning of these lines that created something different from your flat logo's, adding a 3D touch to the logo also works in synergy with the concept of photography (3D FORMS). Amongst the illusion also lies the initials M & W.
The actual design of the logo is simple, all in all it's just lines, but it's the positioning of these lines that created something different from your flat logo's, adding a 3D touch to the logo also works in synergy with the concept of photography (3D FORMS). Amongst the illusion also lies the initials M & W.
Overall selection...
Colour palette1
Business Cards1
Letterhead1
Introductory page of Leather portfolio. It would be a very striking and dramatic introduction if the effect of the emboss on the front of the leather portfolio was in the same position as the introductory page, creating a follow-on.
Web design1
Colour Palette2
Business cards2
Letterhead2
Introductory page of Leather portfolio. It would be a very striking and dramatic introduction if the effect of the emboss on the front of the leather portfolio was in the same position as the introductory page.
Web design2
Colour Palette3
Business Cards3
Letterhead3
Introductory page of Leather portfolio. It would be a very striking and dramatic introduction if the effect of the emboss on the front of the leather portfolio was in the same position as the introductory page.
Web design3
In terms of success I really think the orange design stands out, not just because of it's colour, but how it interacts with the Photographs on his website. It doesn't overpower any of his aspects and would also keep the costs of printing down because you'd be using 2 printing plates as oppose to 3 in the first colour scheme.With these factors in mind I've decided to see wether the branding set would look more pronounced when it is screen printed... In the next blogpost I'll be comparing screen printing against digital printing...
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