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Monday 25 February 2013

What is good? Design boards / visualisation of progression

In light of workshops and evaluation by peers, it came to my attention that my focus on insects was far too broad to deliver something informational and valued, one of my peers suggested I could focus my attention on honeybees. After evaluating my research, It became apparent that the information I'd done on honeybee's was a lot more interesting and relevant, especially because it was a contemporary issue shown in articles and news reports.

Below displays a visual representation of my progression...



5 words that sum up the tone of voice

Formal - Professional approach
Engaging - Educational
Calming - Easy to interpret
Informative - Awareness
Stimulating - Exhibition

5 products that you want/ could create

Museum way-finding & signage
Museum blueprint / interior design
Presentational attribute (to hold all of deliverables)
Business cards
Promotional aspects (leaflets, posters etc)
Publishing & Editorial - Supporting literature for event
Paper craft - honeycomb effect

5 words that sum up your good

Interesting
Educational
Useful
Honey
Enlightening
Important

5 words that sum up your target audience

Educational institutes
Students
The general public - visual appeal - 20-30 year olds
Economically concerned population
Nature enthusiasts

Processes

Illustrator capabilities
Sketching work
Screenprint
Spot varnish
Paper craft
Embossing
Laser cut
Construction / planning
Photography

Plan; An Exhibition of

Main focus; Branding & Identity

Other areas of focus; Publishing & Editorial, Information & way finding, Product.

Evaluation of Design boards...


  • Well laid out and just the right amount of text 
  • Could have laid the images out differently as the overlapping isn't consistent
  • Effective layout as each page has been laid out differently it keeps the viewer interested
  • What is the relevance of the '±' symbol
  • Well used grid throughout and I haven't noticed any misalignments
  • Good use of white space breaks the information up
  • Need a larger space between the words?
  • Well written content throughout
  • Should have been printed

  • Good use of spatial layout, nor too overcrowded. Interesting 'good' to be focused on, quite random, but the outcome could be something very appealing and interesting
  • Effective and creative research examples, especially the paper folds, which look like honeycomb - relevant. Again good white space
  • Page3, Perhaps position text on this board in a similar place as 1. Text and image looks best on that board.
  • Mixture of idea generation will work well, has potential to be quite effective especially in an exhibition

  • Make board sections clearer - subtitles clearer or bolder
  • Maybe layout is too different at times and needs to be made more regiment
  • Make sure everything is aligned with one another
  • Clear well laid out boards
  • Too much text to read through??
  • Good quality images
  • Clear conceptual ideas
  • Make titles stand out more from the rest of the text

  • Nice + & _
  • Boards are clear and well presented, well researched into all aspects of project
  • Could have printed out?
  • Clear layout

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Leeds College of Art. Graphic Design.
 

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