I had to make the identity of the packaging more brand & product related so decided to look towards the current colours used in 'Douwe Egberts' and more obvious, the colours of coffee.
The comparison to christmas was too strong for me to go forward with the red and black design below...
Logo comparison -
Colour edit - BOTTOM LINE
Development for the title of the instant coffee, e.g. Pure Gold.
In the end I decided the following 3 colour choices were the best in terms of their relation to the types of coffee they are.
Pure Gold = Far - Left.
Pure indulgence = Middle
Pure smooth = Far - Right
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