We'd managed to adapt our concept to better suit its context. Because we'd already basically planned two different scenes together, we thought about the idea of releasing a string of these publications, each publication would be hand tailored to suit the area of the printers. As a result Fedrigoni would have a consistent concept rather than a one off wonder. They'd have a different publication for each region which they could continuously send out to the new & old.
It was time to carry our ideas and concepts over to Illustrator. Each layer had to be devised as separate layers and then consequently saved as Individual AI documents. This meant the image would be perfectly lined up and the process of Laser cutting would go a lot smoother. I started from the front layer and worked my way backwards which proved to be easier because I was able to see what parts would protrude over the top layers.
As you can see from the image below, and my similar design sketch in the previous post. I've tried to digitally combine aspects of both mine and Luke's ideas.
We'd decided to promote the Italian heritage of Fedrigoni, using Italian shrubbery and architecture.
Getting the Mill right. The paper mill pays tribute to the first paper mill that created Fedrigoni papers 'The Alberto Roverato' and we really wanted to make this a core focus of our publication as it was going to be central to the landscape of the image. Due to this I've tried making the paper mill as extravagant as possible, incorporating 3 different layers to build up the sense of realism through depth. Hopefully I can also add another layer which would showcase smoke coming from the chimney, implying Fedrigoni are in business.
In my own personal opinion, I think the publication really needed the 'Fedrigoni' title to give it that bit extra, it added a sense of industry & purpose to the publication.
The image below demonstrates how large the design would be in comparison to the size of the booklet.
The new few screenshots demonstrate our planning and execution.
Each image had be inverted & expanded so the laser cutter could recognise what parts to cut out. This was a lengthy process made more efficient by Luke's knowledge of this area. Without my group member at this stage, I really think the design would of suffered.
Experimenting with type & composition...
Once the design was ready to laser cut, you could only see the outlines to the layers. This made quite an interesting and different design, although this was just a stage in our development, there was something about this image that stayed in my mind...
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